PureHue was born from the convergence of three perspectives.
a photographer, a calligrapher, and a painter — three distinct artistic languages united by a shared root: nature.
Over the years, we worked side by side, exploring how art can not only draw inspiration from nature, but truly move in harmony with it. Along this journey, we immersed ourselves in philosophy studying, nature photography, participated in Nature-Based Art Therapy (NBAT) programs, and experimented with producing paper from recycled materials.
For us, art is not merely a product.
It is a process of observation, reflection, healing, and returning to what is essential.
NBAT deepened our understanding of the connection between creativity, wellbeing, and the natural world.
PureHue is the result of this shared exploration —
a space where art, nature, sustainability, and mindful practice coexist with intention.
Our Story
PureHue didn’t begin on paper or in a plan. It began as a feeling — a quiet pull from the world around us. For years, we worked separately — a photographer, a calligrapher, a painter — each absorbed in our own rhythm. Nature was always there: in light, in movement, in silence. We noticed it, but never questioned it. Then everything began to shift. Water grew scarce. Forests thinned. Lake Urmia dried. Seasons lost their balance. Nature that had long inspired us now asked something of us. We slowed down. We listened. We studied, experimented with recycled materials, and joined Nature-Based Art Therapy programs. We learned through trial, failure, and reflection that art is never just an object — it is attention, healing, and reconnection. From that understanding, PureHue was born. A space where art, nature, sustainability, and mindfulness coexist. PureHue isn’t about producing more — it’s about creating with meaning. And the journey continues.
We are still learning, still listening, still creating — inviting others to step into dialogue with the living world.
Our Journey
Meet Our Team
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![Photographer]()
Leila Heidarifard
Leila is a versatile visual professional who specializes in both the technical precision of industrial photography and the creative freedom of advertising and graphic design. With a keen eye for detail and a commitment to quality, she excels at capturing high-impact imagery in complex industrial environments. Her ability to blend technical expertise with artistic vision allows her to create compelling visuals that resonate across diverse industries and audiences.
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![Painter]()
Tannaz Boreiri
Hediyeh Boreiry, born in 1991 in Tehran, Iran, is a painter who embarked on her artistic journey in 2012, with a focus on painting. Holding a Master's degree from the University of Art in Tehran, she has participated in several group exhibitions since 2014, showcasing her evocative and thought-provoking artistry. Her works reflect intuitive experiences, employing diverse techniques to create worlds that navigate the boundary between the material and the meaningful.
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![Negin Roeindel (Calligraphy Artist)]()
Negin Roeindel
Negin , a painter and digital artist, graduated with a degree in Painting from the University of Art and Architecture of Tehran. Active in the art world since 2016, she has participated in numerous group exhibitions. Negin views art as a medium to awaken human consciousness, using it to reveal the truth beneath the surface of objects and beings. Her work aims to guide viewers toward light and elevated awareness, inviting them to explore the essence of existence beyond everyday reality.
Macro Photography of an Original Painting
In Hermetic philosophy, the universe is reflected in every fragment.
The macro image is not separate from the whole painting —
it is the whole, expressed differently. A centimeter of paint holds the same emotional universe as the full canvas.
The fragment contains the infinite.
“As above, so below; as below, so above.”
— Hermetic Philosophy
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![Sohrab Sepehri (Environmental Artist & Poet)]()
"I am close to the beginning of the earth. I live by water, not by restlessness. I need green, silence, birds, and light. I went to watch the world and returned I went inside myself."
Sohrab Sepehri (Environmental Artist & Poet)
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"Art is a kind of innate drive that seizes a human being. The artist is not a person endowed with free will who seeks his own ends, but one who allows art to realize its purpose through him."
Carl Jung (Founder of analytical psychology)
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![Black and white photo of a middle-aged man with curly hair, wearing a dark shirt, leaning against a wall of glass bricks, looking at the camera with a gentle expression.]()
"We're going so far as to destroy the earth because of our addiction. The disconnect from the body of the earth really has to do with the disconnect from our own bodies. The two are together."
Gabor Maté (Trauma Physician)
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![Andy Goldsworthy (Environmental Artist)]()
“I want to get under the surface. We often forget that We are Nature. My art is an attempt to reach beyond the surface appearance. I want to see growth in wood, time in stone”
Andy Goldsworthy (Environmental Artist)
NBAT Practice
Nature-Based Art Therapy (NBAT) is a holistic and experiential healing approach that integrates the restorative qualities of the natural world with the transformative power of artistic expression. By engaging with natural materials and mindful creative practices, NBAT supports emotional well-being, reduces stress, and fosters a deeper connection between individuals and the ecosystems.
What scientists say about NBAT?
Contact us
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